If you’re like the average person who makes music, and unless you have a record label behind you (and even if you do), you probably spend a lot of time trying to market your music on the internet. You have a Myspace page, a Reverb Nation page, and maybe even a website (or *gasp* a blog!).
Arguably, the road to success as a musician or musical group passes through the internet. One of the most effective methods of building a fan base that will buy your music and see your shows is properly using the resources available on the internet.
The problem of course is that most musicians don’t know how to market themselves on the internet effectively and waste their time spinning their wheels.
Here is a great (albeit a bit opinionated) article by musicthinktank.com on this very subject. It’s a great read – especially the comments, which provide some great alternative points of view and insights.