Last Monday’s Republican presidential debate made use of the QR Code. A QR Code (Quick Response code) is a two-dimensional barcode that can be read by an increasing number of devices, such as the iPhone. The technology has been around since 1994; however, its usage has spread more recently with social media tie-ins.
The Republican presidential debate featured on CNN used the QR Code to allow “Viewers with smartphones. . . to scan the QR code to access exclusive content on CNN.com including a column penned by Wolf Blitzer, a quick vote poll and a behind-the-scenes photo gallery.” The QR Code usage by CNN was billed as the first time used in a national news event.
Jon Stewart of “The Daily Show” countered with his own QR Code. His usage was mostly to mock CNN’s efforts in using the technology. The main criticism being that people should focus on the debate, rather than going off and viewing content on their smart phones that was deemed less important.
You have to give some credit to CNN for making use of the QR Code. We see potential if applied properly. DuNo Tran recently sent us an email of how their using the QR Code in a music video:
Recently, I released possibly the world’s first interactive online music video, “Shin-B – Get Up And Go” using multiple QR codes directed, shot, edited and produced by me, DuNo Tran of Du Some Productions. The QR code, better known as “Quick Response” is a two dimensional code that can be scanned by smart phones utilizing the free downloadable smart phone apps for barcode readers, and the technology is rapidly rising in popularity. Many companies are using the QR code to market, advertise, promote products, and some of the QR codes can be seen on billboards, clothing, magazines, album covers, flyers, and more.
With that being said, on the behalf of Shin-B, and I, we are pleased to mention that “Shin-B — Get Up And Go” is the first revolutionary concept that uses the QR barcodes in a way that no music artist has yet to attempt producing pure music video interaction with me throughout the song. Shin-B and I are simply artists that like to “think big” and our ultimate goal with the QR barcode concept of “Get Up And Go” is to change the way a person not only watches his or her favorite artist, but also how he or she can interact with the artist as well. Viewers have the option to can use any smart phone device app to scan each barcode in the music video, unlock links to my upcoming events, and even take advantage of free giveaways and contestant prizes that we are offering for taking the time to interact with us. It’s simply an exciting way to get viewers and fans to enjoy the mystery of what is behind each QR barcode as they watch the video.
Shin-B – “Get Up And Go” [QR BARCODE] Interactive Music Video:
Directed, shot, edited, and produced by: DuNo Tran
Song produced by: Twitch — Producer of (Raekwon’s – Can’t Hide It)